{"id":748,"date":"2026-08-09T11:40:59","date_gmt":"2026-08-09T11:40:59","guid":{"rendered":"https:\/\/www.digitalcrez.com\/blog\/?p=748"},"modified":"2026-08-09T11:40:59","modified_gmt":"2026-08-09T11:40:59","slug":"improve-ai-prompts-google-ai-mode-chatgpt","status":"publish","type":"post","link":"https:\/\/www.digitalcrez.com\/blog\/improve-ai-prompts-google-ai-mode-chatgpt\/","title":{"rendered":"How to Improve Your AI Prompts and Results in Google AI Mode and ChatGPT"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most people write AI prompts the same way they type into a search bar &#8211; a few keywords, minimal context, and a hope for the best. That approach worked fine for ten blue links. It falls flat with Google AI Mode and ChatGPT, both of which are built to reason through a request, not just match it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news: better output isn&#8217;t about knowing secret commands. It&#8217;s about understanding how each tool actually processes your question, and giving it what it needs the first time instead of correcting it three replies later. This matters even more if you&#8217;re relying on AI to help with <\/span><strong><a href=\"https:\/\/www.digitalcrez.com\/seo-services\">SEO services<\/a><\/strong><span style=\"font-weight: 400;\"> decisions, since a vague prompt can quietly steer you toward bad advice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how to do that with both.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digitalcrez.com\/blog\/improve-ai-prompts-google-ai-mode-chatgpt\/#Start_With_a_Framework_Not_a_Fragment\" >Start With a Framework, Not a Fragment<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digitalcrez.com\/blog\/improve-ai-prompts-google-ai-mode-chatgpt\/#Where_Google_AI_Mode_Works_Differently\" >Where Google AI Mode Works Differently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digitalcrez.com\/blog\/improve-ai-prompts-google-ai-mode-chatgpt\/#Where_ChatGPT_Rewards_a_Different_Approach\" >Where ChatGPT Rewards a Different Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digitalcrez.com\/blog\/improve-ai-prompts-google-ai-mode-chatgpt\/#A_Quick_Checklist_Before_You_Hit_Send\" >A Quick Checklist Before You Hit Send<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digitalcrez.com\/blog\/improve-ai-prompts-google-ai-mode-chatgpt\/#The_Bottom_Line\" >The Bottom Line<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Start_With_a_Framework_Not_a_Fragment\"><\/span><strong>Start With a Framework, Not a Fragment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Before we get into what&#8217;s different between the two platforms, one habit fixes more bad output than anything else: structure your prompt around four things.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Persona<\/b><span style=\"font-weight: 400;\"> &#8211; who should the AI act as? (&#8220;You are an SEO analyst reviewing local service-business performance.&#8221;)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Task<\/b><span style=\"font-weight: 400;\"> &#8211; what specifically do you want done? (&#8220;Compare our GSC clicks for the last 90 days against the prior period.&#8221;)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Context<\/b><span style=\"font-weight: 400;\"> &#8211; what background does it need? (&#8220;This is for a Sydney electrician client focused on six underperforming suburb keywords.&#8221;)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Format<\/b><span style=\"font-weight: 400;\"> &#8211; how should the answer look? (&#8220;Output as a table: page, impression change, CTR change.&#8221;)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Compare: <\/span><i><span style=\"font-weight: 400;\">Weak prompt: &#8220;Check our SEO performance.&#8221;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Strong prompt: &#8220;You are an SEO analyst reviewing a Sydney electrician&#8217;s site. Compare GSC clicks for the last 90 days against the prior period. Flag any pages with rising impressions but falling CTR. Output as a table with page, impression change, and CTR change.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The second version removes almost all guesswork. Vague prompts force the model to fill gaps with assumptions &#8211; and those assumptions are rarely the ones you&#8217;d have picked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few habits that apply everywhere:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Don&#8217;t accept the first draft as final.<\/b><span style=\"font-weight: 400;\"> Treat it as a starting point. Adjust one element at a time &#8211; tone, then length, then format &#8211; so you know exactly what each change is doing to the output.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use examples when format matters.<\/b><span style=\"font-weight: 400;\"> If you need a very specific structure (a particular table layout, a specific report style), show the model one example rather than describing it in words. It replicates patterns faster than it interprets instructions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stay consistent with your own terms.<\/b><span style=\"font-weight: 400;\"> If you call something a &#8220;workbook&#8221; in your first message, don&#8217;t switch to &#8220;spreadsheet&#8221; halfway through &#8211; small inconsistencies force the model to re-interpret what you mean.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Where_Google_AI_Mode_Works_Differently\"><\/span><strong>Where Google AI Mode Works Differently<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI Mode isn&#8217;t a smarter version of the search results page &#8211; it&#8217;s a different retrieval process entirely, and it&#8217;s a big part of why <\/span><strong><a href=\"https:\/\/www.digitalcrez.com\/hybrid-engine-optimisation\">hybrid engine optimization<\/a><\/strong><span style=\"font-weight: 400;\"> has become its own discipline separate from traditional SEO. Instead of matching your query against an index of pages, it breaks your question into subtopics and runs multiple searches behind the scenes to build a synthesized answer. This changes how you should prompt it in a few concrete ways.<\/span><\/p>\n<p><b>Ask full questions, not keyword fragments.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Typing &#8220;best SEO tools&#8221; pushes AI Mode toward a shallow, generic answer. Asking &#8220;what SEO tools are worth paying for if I&#8217;m managing local service-business clients with limited budgets&#8221; gives it enough to reason with &#8211; and produces a far more useful answer.<\/span><\/p>\n<p><b>Go broad first, then narrow with follow-ups.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">AI Mode holds context across a session, so each follow-up builds on what came before. Don&#8217;t try to cram everything into one mega-prompt. Ask the wide question first, then drill down:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> &#8220;What&#8217;s changed in local SEO ranking factors this year?&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &#8220;How does that affect single-location service businesses specifically?&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &#8220;What&#8217;s the first thing I should fix on a client site based on that?&#8221;<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This threading approach consistently outperforms one long, front-loaded prompt.<\/span><\/p>\n<p><b>Stack multi-part questions in a single ask when they&#8217;re genuinely related.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">AI Mode can compare and synthesize across criteria in one response &#8211; pricing, positioning, and audience for two competitors, for example &#8211; where a traditional search would take three separate queries. Use that. If your question naturally has two or three parts, ask them together.<\/span><\/p>\n<p><b>Verify anything that matters.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Because AI Mode synthesizes from multiple sources into one narrative, it&#8217;s easy to lose track of what&#8217;s a fact versus an inference. For anything you&#8217;ll act on &#8211; a client recommendation, a statistic in a report &#8211; ask the same question a second, differently worded way and check whether the answers agree.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_ChatGPT_Rewards_a_Different_Approach\"><\/span><strong>Where ChatGPT Rewards a Different Approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">ChatGPT tends to respond better to a more deliberate setup at the start of a conversation &#8211; closer to briefing a colleague than typing a search query. Teams using it to plan campaigns as part of a broader <\/span><strong><a href=\"https:\/\/www.digitalcrez.com\/digital-marketing\">digital marketing<\/a><\/strong><span style=\"font-weight: 400;\"> strategy tend to get the most value once they treat it this way instead of as a search box.<\/span><\/p>\n<p><b>Front-load the context once, then work within it.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Rather than repeating background information in every message, set it once: who you are, what the deliverable is for, any constraints. Then keep the conversation focused on iterating the output itself.<\/span><\/p>\n<p><b>Be explicit about constraints you&#8217;d normally assume are obvious.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If content can&#8217;t be rewritten and only links can be inserted, say that directly in the prompt &#8211; don&#8217;t expect the model to infer client-specific rules like content preservation from context alone.<\/span><\/p>\n<p><b>Use it to refine your own prompts.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re not sure how to phrase a request, describe the outcome you want in plain language and ask ChatGPT to turn it into a sharper prompt. This is a legitimate step, not a shortcut &#8211; it often surfaces missing context you hadn&#8217;t considered.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Quick_Checklist_Before_You_Hit_Send\"><\/span><strong>A Quick Checklist Before You Hit Send<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have I defined who the AI should act as?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have I stated the task as a specific action, not a vague ask?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have I given the context it needs to avoid guessing?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have I specified the output format?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If this is AI Mode: is my question a full sentence, not a keyword fragment?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If this is a multi-step task: should I split it into a broad question plus follow-ups?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If accuracy matters: have I planned to verify the answer a second way?<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span><strong>The Bottom Line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Neither tool is &#8220;smarter&#8221; than the other &#8211; they&#8217;re built around different retrieval logic, and prompting them the same way leaves quality on the table. Google AI Mode rewards natural, full questions and conversational follow-ups because it&#8217;s reasoning across live search results. ChatGPT rewards a clear upfront brief because it&#8217;s working from a defined conversation frame.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give either one clear direction instead of a fragment, and the output stops feeling like a guess &#8211; and starts feeling like something you can actually use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want more practical breakdowns like this? Check out the rest of our <\/span><strong><a href=\"https:\/\/www.digitalcrez.com\/blog\">blog<\/a><\/strong><span style=\"font-weight: 400;\">, or <\/span><strong><a href=\"https:\/\/www.digitalcrez.com\/contact-us\">get in touch<\/a><\/strong><span style=\"font-weight: 400;\"> if you&#8217;d like help building an AI-ready content and SEO strategy for your own site.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most people write AI prompts the same way they type into a search bar &#8211; a few keywords, minimal context, and a hope for the best. That approach worked fine&#8230; <\/p>\n","protected":false},"author":1,"featured_media":750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"ppma_author":[48],"class_list":["post-748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improve AI Prompts for Google AI Mode and ChatGPT<\/title>\n<meta name=\"description\" content=\"Learn how to improve AI prompts for better results in Google AI Mode and ChatGPT with practical prompt writing tips, examples, and strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalcrez.com\/blog\/improve-ai-prompts-google-ai-mode-chatgpt\/\" 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